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In a flash, it's
already 2021.
Every New Year,
all industries begin to take stock of the year, and Dr. V's fashion industry is
no exception.
Fashion platform
LYST recently published its various rankings, which has become a hot topic of
discussion in the fashion world recently.
What is LYST?
You can think of
it is the "Google" of the fashion world.
Every year, LYST
will summarize the most authoritative rankings based on the searches, browsing
and purchases made by 9 million consumers worldwide when shopping online,
involving 12,000 designer brands and e-merchants, as well as Google search
engine data and social media indexes.
LYST's list is also
the most worthwhile industry data for major buying stores to refer to each
year.
The latest top
brands ranking for Q3 2020
However, for Dr.
V, the annual The World's Most Wanted hot item list is actually more
interesting than the infrequently changing names on the annual brands.
Because it
represents the preferences of global consumers, there are also a lot of niche brands.
In the new 2021,
these pop-up makers will continue to power, very worth looking forward to.
What are the Top
10 items in the eyes of the fashion industry? Why not take a look at it?
Top 10.
Frankie Shop's
shoulder-padded T-shirt
You must have seen
this inconspicuous tank top in many bloggers' and netizens' street photos last
year, spring/summer 2020.
This undershirt is
from New York brand The Frankie Shop, and at the height of its popularity, it
was sold out on almost all e-commerce stores and was restocked several times
later.
The most unusual
thing about this dress is that it adds shoulder pads to our very common tank
tops, but it instantly adds to the chicness of the piece.
This wide shoulder
undershirt has a special name in fashion circles - Muscle Tee, and with the
addition of shoulder pads, you can wear it to have beautiful right-angle
shoulders and look especially powerful.
It is estimated
that this also represents the needs of girls in 2020 for the dress code: simple
and easy, but also looks elite.
The Muscle Tee has
become a huge hit and has also led to other items from The Frankie Shop, such
as its various suit sets.
The simple yet
powerful design is especially suitable for those who like to wear classic
clothes but want to be fashionable, and it is a brand that never goes wrong in
the closet.
Top 9.
UGG's slippers and
boots
The popularity of
UGG in 2020 is not really a surprise. The UGGs have a homely atmosphere, as we
all stay at home and need some warm and practical items.
According to LYST
statistics, UGG slippers, and snow boots are searched 201,000 and 90,500 times
on the Internet every month respectively, which is very hot.
Previously, UGG
has always been like a "life-saving" item, but in recent years, a lot
of more fashionable models have been introduced.
These furry
slippers have become a popular item for many fashionable people in 2020.
At the end of
2020, they also got the strongest New York brand Telfar to collaborate with
them to clean up their previous rustic image.
After a difficult
year, there is a growing demand for practicality, and with the recent cold
weather coming, how about getting a pair?
Top 8.
CROCS cave shoes
CROCS really
turned around in 2020, with an average of 135,000 searches per month.
This is also due
to the "ugly" style that has blown up in the fashion world in recent
years, as the BOF fashion review website said: "Ugly Fashion Is Big
Business" (ugly fashion is big business).
CROCS is one of
the most representative items and many designers have taken them directly to
the show to explore the infinite possibilities of fashion.
Justin Bieber is
also, a big fan of CROCS and often wears them in street photography.
In October 2020,
he also launched a collaboration with CROCS, using the main colors from his
brand DREW.
In the fashion
world, there is no boundary between ugly and beautiful shoes, beauty and
ugliness all depends on the temperament, just look at the street photography.
Recently, there
are many ways to add cute accessories to holey shoes on social media, which can
make each pair unique.
Top 7.
Prada Nylon Shorts
Prada's 2020 was
also a great year, winning the fourth place of LYST Q3 Brand of the Year.
Prada has also contributed
many breakout items, including the Hobo, which was almost a handful in street
photography in early 2020 and hard to find, and the recently launched Cleo,
which is a favorite of many fashionable girls.
The most searched
for nylon shorts, this year are the ones that look easy to wear and also have
the iconic triangle label, which is highly recognizable.
Training shorts
are also a trend that cannot be ignored this year, giving people a healthy and
lively temperament.
After the cycling
pants trend, loose-fitting training shorts may become popular as a more figure
friendly item.
Top 6.
House Of Sunny
Knit Dress
House Of Sunny is
a British niche brand is worn by a number of street stars. I don't know if you
remember this IG photo of Kendall sitting on the beach, but the green dress she
is wearing is the most searched item of the brand this year.
It is said that
this green dress has also brought fire to the same shade, which is the avocado
green that is active in the fashion circle in 2020.
In addition to
Kendall, Bella Hadid, and Dua Lipa all wore their dresses.
House Of Sunny's
style is just like the name, always gives a bright and lively cute taste, which
makes people feel good.
In addition to
knitted dresses, her knitted sweaters are also popular.
The most special
features are the small details such as plush cuffs and patterns that look like
children's colorful paintings, which are very memorable.
In this new year,
you can also pay more attention to this cute and a little sexy brand.
Top 5.
H&M bubble
sleeve doll dress
The cute style is
especially popular in 2020, so I believe many girls should have gotten a doll
dress, right?
The fifth place on
LYST's most popular list is this H&M pink bubble sleeve doll dress, which
was out of stock worldwide in less than 24 hours after it hit the shelves.
Rather than saying
that this dress is hot, it represents the doll dress trend of 2020, and it is
also particularly affordable, just under 50 euros, less than 400 yuan.
We slightly
summarized the reasons why the doll dress will be hot: first of all, the bubble
sleeves and the wide silhouette, both of which have the effect of hiding meat,
while both of them can give a romantic and lovely temperament, killing two
birds with one stone.
If you haven't
lost weight this spring, why don't you consider buying a baby doll dress?
Top 4.
NIKE sweatpants
In 2020, NIKE is
really in the fashion world.
In the 2020 Q3
annual brand ranking, NIKE was the only non-luxury brand in the ranking, and
achieved the third place, even surpassing Prada and Balenciaga.
Dunk sneakers
whose prices soared to be comparable to luxury goods, various one-shoe
hard-to-find collaborations, and collaborative collections with fashion brands
all left a lasting impression.
But in fact, the
most searched for NIKE 2020 is NIKE's sweatpants, with a 213% increase in
searches, as well as being a common item in street photography.
Because of the epidemic, people are becoming health conscious and love sports. This has
positive implications for everyone, not just for the fashion industry.
Will there be more
fashionable sports equipment in 2021? Let's wait and see.
Top 3.
Telfar, a brand
from New York, is also the second place of the niche brand of the year, just
behind the well-known Marine Serre.
The item of the
year came from its tote bag, which saw a 163% spike in weekly searches after
Congresswoman Alexandria Ocasio-Cortez carried it while attending Congress.
This bag was
called "the black people's own platinum bag" and was once hard to
find.
Telfar opened an
email reservation on its website to keep people from raising the price, and all
the bags were sold out within 7 minutes.
The logo on the
bag comes from the designer's initials "TC", which also has another
meaning: Terminal Capitalism, which translates to - incorrigible capitalism.
This is also the
attitude of Telfar fashion design, opposing all formalism and high pricing, and
only designing practical and fun things.
So as you can see,
Telfar's pieces have a relaxed, casual feel and are not too expensive per unit.
Recently, this bag
has been restocked in various e-commerce stores, so you can check them out if
you like them, because the design is simple and will not be outdated next year.
Top 2.
Birkenstock
slippers
Like CROCS, Birkenstock
is also one of the representative items of "Ugly Fashion".
But it can rank so
much higher than the hole shoes, because it has a kind of temperament between
casual and formal, more fashionable.
Kendall just
happened to be wearing this pair of Burkane slippers in her recent street
photography, and it is also the first choice for many celebrities in their
private street photography, because it is so comfortable and extremely
versatile.
This brand from
Germany, first known for designing slippers for rehab patients, has become
closely associated with the fashion world in the past few years, with major
brands looking for it to launch co-branded collections.
Its collaboration
with Proenza Schouler in 2020 was also ranked fifth on the list of "most
popular co-branded collections of the year".
More and more
people are wearing Birkenstock with their suits, creating a new way of
dressing.
Top 1.
Off-White™
Mouthpiece
The first item of
the year 2020 list is the Off-White™ logo mask, which is also the most
representative item of 2020.
Because of the
epidemic, masks saw a 502% increase in search volume across the web in 2020.
The number of
searches for the term "Off-White™ masks" more than quadrupled in the
first quarter.
It seems that the
epidemic still can't stop people from loving beauty.
The fact that
Off-White™ masks worth $95 are in the number one spot also confirms the loyalty
of its fans to the brand.
In a fashion world
where fashion brands are updated so quickly, Off-White™ is still deeply rooted
in people's hearts.
If you look through LYST's past summaries, you will find that Off-White™ appears very frequently and the quality of the items it outputs is becoming more and more consistent.
Even more recently, Off-White™ has launched its own home line, building up its reputation step by step.
As 2021 kicks off,
Dr. V will also be exploring and dissecting more trends in the fashion world in
the new year.
Of course, it is
hoped that this year's winner item of the year will not be a mouthpiece
anymore.
Our 2021 deserves
to have more warmth and beauty.
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